Home

The Korea Herald

Latest news

Most Popular

  1. 1

    Leaders of Korea, Turkmenistan discuss economy, energy

    Leaders of Korea, Turkmenistan discuss economy, energy
  2. 2

    US poised to replace China as Korea’s top export destination

    US poised to replace China as Korea’s top export destination
  3. 3

    Ministry to order private doctors to maintain operation on day of strike

    Ministry to order private doctors to maintain operation on day of strike
  4. 4

    North Korea setting up loudspeakers along border: JCS

    North Korea setting up loudspeakers along border: JCS
  5. 5

    Game changer? K-pop industry leverages AI

    Game changer? K-pop industry leverages AI
  1. 6

    [KH Explains] How Hanwha Qcells thwarts China surge in US solar market

    [KH Explains] How Hanwha Qcells thwarts China surge in US solar market
  2. 7

    'Squid Game' star Lee Jung-jae accused of unfairly trying to take over management rights

    'Squid Game' star Lee Jung-jae accused of unfairly trying to take over management rights
  3. 8

    NK leader's sister warns of 'new counteraction' against S. Korea

    NK leader's sister warns of 'new counteraction' against S. Korea
  4. 9

    [Bridge to Africa] S. Korea can be catalyst in unlocking Africa's mining: Eritrean President

    [Bridge to Africa] S. Korea can be catalyst in unlocking Africa's mining: Eritrean President
  5. 10

    Gang rape victim's sister speaks against doxxing suspects

    Gang rape victim's sister speaks against doxxing suspects
ssg
지나쌤

KTO collaborates with K-pop artist for new tourism product

By Lee Si-jin

Published : May 16, 2024 - 16:42

    • Link copied

Super Junior-D&E members Eunhyuk (right) and Donghae present gifts to their Japanese fans after a plogging session on Iho Tewoo Beach, northern Jeju Island. (KTO) Super Junior-D&E members Eunhyuk (right) and Donghae present gifts to their Japanese fans after a plogging session on Iho Tewoo Beach, northern Jeju Island. (KTO)

The Korea Tourism Organization hopes to enlist the ever-expanding presence and influence of K-pop in boosting the country’s international arrivals.

The Ministry of Culture, Sports and Tourism and KTO launched their first tourism product, which connects K-pop stars' fan meetings with ESG (environment, social and governance) campaigns.

A total of 250 Japanese Super Junior-D&E fans who visited Jeju Island on May 12 were on a new tourism program that combined the K-pop stars' talk shows and performances with plogging sessions. The fans strolled around different areas of Iho Tewoo Beach and nearby tourist areas in northern Jeju Island, picking up trash.

Japanese tourists participate in a plogging program on Iho Tewoo Beach. (KTO) Japanese tourists participate in a plogging program on Iho Tewoo Beach. (KTO)

The program included Super Junior-D&E giving out gifts to their fans, a fan meeting and Jeju tourism-themed quiz shows.

In collaboration with the Jeju Tourism Organization, KTO showcased the iconic filming locations of the hit 2023 rom-com series “King the Land,” offering the visitors a chance to enjoy drama-themed photo zones and other displays of the island’s souvenirs.

While KTO’s collaboration with Super Junior-D&E and Jeju Tourism Organization was a success, any new events featuring a K-pop artist’s fan meeting with an ESG activity have yet to be planned, a KTO official said.

More from Headlines