Milli's Library offers half-price subscriptions every Wednesday in reading push

KT Milli's Library, South Korea's largest reading platform, is rolling out subscription discounts and other promotions to help spread a culture of reading.

As part of its participation in the "Reading Korea 2026" campaign, Milli's Library will launch a "Wednesday Half-Price" promotion starting June 3, offering 50 percent off the first month's subscription every first Wednesday of the month. Any non-subscriber who pays through the web can claim the discount.

The platform is also running a "Seasonal Reading Challenge" open to all members. Under the slogan "Every Wednesday with Milli — the day to open a book in season," one title is selected each week to match the season, and participants aim to finish it.

Four books are lined up for June. Titles selected include "Summer Is Just a Season" by Kim Seo-hae, "An Experiment in Precise Love" by critic Shin Hyung-cheol and "The One Hundred Millionth Summer" by Cheongyae. Everyone who completes a book receives a digital badge, and 100 participants chosen by draw will also receive physical merchandise.

The Ministry of Culture, Sports and Tourism, the Korea Publishing Industry Promotion Agency and the Book-Reading Society Cultural Foundation launched the campaign in April. "Reading Korea 2026" aims to strengthen critical thinking among citizens in the AI era and bring the everyday joy of reading to communities across the country. Since May, 200 independent bookstores nationwide have been running tailored reading programs spanning all age groups. Starting in June, a free e-book and audiobook service called "Onchaebbang" will operate on the first Wednesday of each month — designated "Culture Wednesday."

Milli's Library plans to expand subscription benefits through public-private cooperation and run a nationwide reading-completion campaign to lower barriers to its reading service.

"We designed this promotion and campaign with the goal of helping all Koreans build a reading habit through the 'Reading Korea' campaign," said Lee Seong-ho, head of Milli's Library's reading division. "We will continue to do our best to raise reading rates, broaden the reading public and help a culture of everyday reading take root."