Ottogi enters Japan market with new local subsidiary

Ottogi announced Sunday it is entering the Japanese market to diversify its overseas business and expand into new markets.

The company completed the establishment of a local sales subsidiary in Tokyo on May 15 and plans to begin full operations after September.

The Japanese subsidiary is Ottogi's fourth overseas base, following operations in New Zealand, the United States and Vietnam. The company said it aims to broaden its consumer reach in Japan — a bellwether for global food consumption trends — and strengthen its international business foundation.

Ottogi plans to lead with ramyun in Japan while also introducing a range of products including K-sauces and sesame oil. The company said it will target the market with differentiated offerings in step with the sustained global wave of interest in Korean food.

"We will do our utmost to communicate broadly with local consumers so that we can share Ottogi products made with care and deliver the joy of Korean food," a company official said.