SSG.com becomes first domestic e-commerce platform to carry Miu Miu

SSG.com announced Monday that it has opened an official store for Italian luxury fashion brand Miu Miu — the first time the brand has launched on a domestic e-commerce platform.

The store carries Miu Miu's key categories, including clothing, bags, shoes and accessories. The platform also plans to release online-exclusive products available only through SSG.com.

Miu Miu, part of the Prada Group, is a global brand built on the distinctive creative vision of designer Miuccia Prada, offering a contemporary take on femininity, individuality and creativity.

SSG.com became the first domestic e-commerce platform to carry Prada in September 2024. The addition of Miu Miu deepens its strategic partnership with the global luxury group.

"We will continue to offer differentiated luxury content," an SSG.com official said, "and will further solidify our competitiveness as a premium platform through ongoing collaboration with luxury brands."