Ford, Lincoln showroom in northern Seoul relocates to Janghanpyeong auto strip

Sunin Motors, the authorized Ford and Lincoln dealer, has reopened its northern Seoul showroom at a new location.

The company, an official dealer of FL Auto Korea, relocated its former Dongdaemun showroom to the center of the imported-car district along Cheonho-daero near Janghanpyeong Station, Sunin Motors announced Thursday.

The new showroom sits in a location with easy access from the Inner Circular Expressway and the East Seoul Urban Expressway. It is conveniently positioned for customers in Seoul's northeastern districts — including Nowon-gu, Seongbuk-gu and Seongdong-gu — as well as those in northern Gyeonggi Province. Its proximity to Janghanpyeong Station on subway Line 5 also improves access by public transit.

Inside, the showroom features a vehicle consultation area and a customer lounge. Sunin Motors said visitors can browse key Ford and Lincoln models and receive purchase consultations in a more comfortable environment than before.

To mark the relocation, Sunin Motors is running a customer promotion through June 30. Visitors during the event period will receive a Ford reusable bag. Customers who sign a purchase contract for a new Ford or Lincoln vehicle will receive a Lincoln golf bag upon delivery.

"We expect to offer visitors to the newly renovated northern Seoul showroom a more differentiated service and premium brand experience," said Jang In-woo, chief executive of Sunin Motors. "We hope customers will come and explore the wide range of Ford and Lincoln models in a more relaxed setting."

Sunin Motors, which marks its 30th anniversary this year, operates 13 showrooms and 25 service centers nationwide as an authorized Ford and Lincoln dealer. Its locations span Seoul's Seocho and northern districts, as well as Gyeonggi Province, Incheon, Daejeon, Cheonan, Cheongju, Daegu, Busan, Ulsan and Jeonju.