Mirae Asset chairman champions 'killer products' as cornerstone of 'Mirae Asset 3.0' vision

Mirae Asset Group Chairman Park Hyeon-joo laid out his "Mirae Asset 3.0" vision, placing differentiated "flagship killer products" at its center. The strategy envisions a global investment platform combining exchange-traded funds, AI-driven asset management and digital assets — with ETFs as the core product engine, a securities platform as the customer interface, and AI and tokenization as the financial infrastructure of the future.

Mirae Asset Global Investments said Thursday it held "Mirae Asset Rally 2026" in Hongcheon, Gangwon Province, from June 1 to 3. The event brought together key ETF executives from Mirae Asset Global Investments offices around the world to review the state of the global ETF business and chart its future direction.

Park said the firm must proactively supply innovative products that allow investors to tap into global growth markets rather than staying confined to their home markets. He repeatedly stressed the need to identify differentiated products — so-called "flagship killer products" — that reflect investor demand and structural shifts.

At the event, Park said, "The success or failure of an asset manager ultimately comes down to the products that capture the future." He described a killer product as one that "transforms structural changes — which may still seem distant and uncertain — into investment opportunities that customers can actually put in their portfolios, and ultimately sets a new standard for the market." He added that the ETFs the firm has built "were not mere financial products but bridges connecting customers to the future," saying the results achieved today were possible "because we identified structural changes before the market fully understood them and turned that conviction into products."

This year carries added significance as Mirae Asset's global ETF business has entered a phase of full-scale growth across major markets. Total net assets in ETFs managed by Mirae Asset Global Investments worldwide stand at 428 trillion won (approximately $282 billion), placing the firm 11th globally among ETF managers by net assets.

Global X US surpassed $100 billion in net assets, establishing itself as a major player in the US ETF market, while domestic TIGER ETF also crossed the $100 billion mark. Global X Japan broke through 1 trillion yen (approximately $6.25 billion) in net assets within roughly six years of its launch, cementing its position as a key player in the Japanese ETF market. Global X Canada has grown to $40 billion and Global X Australia to $13 billion.

Mirae Asset launched Hong Kong's first covered-call ETF, staking out a leading position in the income-oriented ETF segment. In the United States and Canada, the firm moved quickly to introduce a space-tech ETF targeting the aerospace industry, riding anticipation of a SpaceX initial public offering. Global X US's AI-themed ETF AIQ, launched in 2018, stands as a prime example of the firm's early conviction — it began tracking the growth potential of AI-related industries long before ChatGPT brought AI into mainstream attention.

Mirae Asset Global Investments' global ETF net assets have been growing rapidly. After surpassing 300 trillion won at the end of last year, the figure grew by an additional 100 trillion won in just five months.