Campaign highlights AI innovations in health, family and everyday life
Samsung Electronics on Thursday unveiled a new global video campaign themed "Your AI Companion for Everyday Life." The campaign is being rolled out through outdoor displays at world-famous landmarks — including Times Square in New York and Piccadilly Circus in London — as well as Samsung's official social media channels.
The campaign theme was first introduced at "The First Look" event held at CES, the world's largest consumer electronics and IT exhibition, in January. It presents a new way of living in which Samsung's AI innovations blend naturally into daily routines to offer meaningful assistance.
The campaign comprises three videos centered on health, family and pet care. Each video shows how AI technology embedded in Samsung products connects with various services to anticipate customers' needs and deliver personalized solutions. "This campaign shows a new everyday life in which Samsung's AI-connected products and services proactively understand and adapt to what customers need," said Choi Seung-eun, executive vice president and head of Samsung's Global Brand Center. "We will continue a range of activities to ensure Samsung's AI innovations serve as a meaningful companion in customers' daily lives."
The health-focused video features the Galaxy Watch8 and Samsung Health, showing how users can manage their antioxidant index and receive guidance on improving their diet.
jeongwan@heraldcorp.com
