Namkwang Construction, Kukdong Engineering enter Incheon reconstruction race with 'Haustory' brand

Kukdong Engineering & Construction and Namkwang Construction said Friday they will enter Incheon's reconstruction market under their unified apartment brand "Haustory."

Haustory is a joint residential brand the two companies launched ahead of their combined 80th anniversary, built around a future housing model called "The K House." Rather than emphasizing premium finishes and elaborate exteriors, the brand focuses on spaces and services designed to keep residents satisfied over the long term.

To that end, the companies are introducing flexible floor-plan designs that allow residents to reconfigure spaces as their household needs change, and are exploring lifestyle services to be offered after move-in. Among the options under consideration is a subscription model for home appliances, furniture and everyday household items.

The K House is set to make its debut at the Dong-A Apartment LH-participatory street-unit redevelopment project in Yonghyeon-dong, Michuhol-gu, Incheon. The complex, completed in 1989, currently comprises six buildings and 492 units. Once the project is complete, it will be rebuilt as a new apartment complex of 994 units across six buildings, rising from five below-ground floors to 39 above-ground floors.