Dunamu's Upbit customer center earns 'excellent call center' certification

Dunamu announced Friday that the Upbit customer center has been named an "excellent call center" in the call center category of the 2026 Korean Service Quality Index, or KSQI, organized by Korea Management Association Consulting, or KMAC.

A certificate presentation ceremony was held June 2 at Dunamu's headquarters in Seocho-gu, Seoul, with KMAC officials including Song Gwang-ho, head of the corporate value innovation group, in attendance.

The Korean Service Quality Index is an annual program run by KMAC to assess the customer-facing service levels of major domestic companies and institutions. A panel of professional evaluators rates call centers from the perspective of actual customers, examining factors such as counseling attitude, professional expertise, response accuracy, problem-solving ability and customer empathy.

The Upbit customer center received high marks in the category of leading non-face-to-face channels for AI-based financial fraud prevention, with evaluators recognizing its customer service capabilities tailored to the digital financial environment and its differentiated service competitiveness.

The Upbit customer center has expanded its role beyond routine inquiries to serve as a customer protection touchpoint safeguarding digital asset users. Amid increasingly sophisticated financial fraud schemes, the center combines AI technology with specialist counseling staff to quickly identify warning signs and proactively provide users with preventive information.

The center operates a counseling system designed not only to respond to user inquiries swiftly and accurately, but also to detect early warning signs of financial fraud risks — including voice phishing, impersonation scams and account takeovers — and deliver preventive guidance.