Revu Corporation, a global influencer marketing platform, said Monday its platform Revu has surpassed 1.5 million influencer members.
The milestone comes roughly three years after Revu recorded 1 million members in November 2023, with 500,000 new members joining in the intervening period.
The platform has run approximately 1.26 million cumulative campaigns to date, with influencers generating more than 10.9 million pieces of content in total.
Revu connects influencers active across a range of channels — including blogs, Instagram, YouTube and short-form video — with corporate and small-business advertisers.
Advertisers can recruit influencers suited to their brand, product or store, while influencers participate in campaigns by producing review content based on firsthand experience.
The platform currently runs campaigns spanning dining, beauty, lifestyle, parenting, travel, IT and shopping. It has recently expanded its service offerings beyond blog and social media content to include short-form video, place marketing and online store reviews.
Revu Corporation said campaign operations and content production have grown alongside its membership base. "Reaching 1.5 million members is the result of what we have built up through years of running the platform," a company official said. "We plan to continue operating the service that connects advertisers and influencers."
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