Stephen Malbon and Erica Malbon, co-founders of Los Angeles-based lifestyle golfwear brand Malbon, visited the brand's flagship store Malbon Gaok in Bukchon, Seoul, on May 29 to meet with Korean consumers.
During a talk session that day, Stephen Malbon spoke about the brand's origins and direction. "Malbon started from community," he said. "We care deeply about people and lifestyle."
Malbon currently operates a range of programs in global markets — including Buckets Club and Malbon Home — expanding its points of contact with consumers through golf.
The event featured conversations about the brand, golf, travel and lifestyle, giving attendees a chance to engage directly with the co-founders.
Malbon said it plans to continue running consumer engagement programs and community activities centered on the Bukchon flagship, Malbon Gaok.
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