MINI Korea to host 'JCW Gourmet Driving' event combining test drives with fine dining

MINI Korea announced Friday it will hold the "2026 MINI Go-Kart Day: JCW Gourmet Driving" event Saturday and Sunday, pairing the high-performance JCW lineup's driving experience with cuisine from some of the country's top chefs.

The company said the event was designed to combine the dynamic character of the MINI JCW with the pleasures of fine dining, offering customers a memorable drive.

The event will take place at major MINI showrooms across Seoul and is structured as a multi-sensory journey centered on the JCW identity.

Participants will visit a designated showroom to receive a mission card, then get behind the wheel of a MINI JCW model and complete assigned challenges while driving to a partner restaurant.

Upon arrival, guests will be served a signature menu created by a prominent Korean chef who reinterpreted the spirit of the MINI JCW through food.

The event will run across showrooms in Gangnam, Mokdong, Seocho, Samsung and Bundang.

MINI Korea has been expanding its customer touchpoints through a range of initiatives, including the "MINI BEV Membership" program launched in March, which allows new-car buyers to try an electric vehicle for up to one week.