Simmons to donate 338,500 won per mattress sold to support child patients at Samsung Medical Center

Simmons announced Monday it is launching a new ESG initiative called the "High Five Sharing Project" to support the pediatric and adolescent center at Samsung Medical Center.

Under the project, 5 percent of the list price of the "Edison" super-single mattress — part of the company's flagship Beautyrest collection — will be donated to the center with each sale. The Edison super-single carries a list price of 6.77 million won, meaning each unit sold generates a donation of 338,500 won. Simmons said it will calculate donations based on the full list price rather than any discounted final sale price.

The accumulated funds will go toward treatment for children with pediatric cancer and severe rare or intractable diseases at Samsung Medical Center, as well as improvements to the pediatric center's facilities.

The project follows the "Beautyrest 1925" initiative Simmons ran in 2023. That campaign sold more than 3,000 units over roughly two years, raising more than 600 million won ($440,000). The funds were used to renovate the Samsung Medical Center pediatric and adolescent center, which opened in May last year.

Simmons has donated to Samsung Medical Center every year since 2020. The company began with a 300 million won ($220,000) contribution for children with pediatric cancer and severe rare or intractable diseases at the start of the COVID-19 pandemic, and has donated 300 million won annually for seven years through this year, bringing the total to 2.1 billion won ($1.54 million). According to Simmons, the donations have helped more than 230 child patients receive treatment.

Alongside the project launch, Simmons released a campaign video and theme song titled "I'm Your Springman." The video follows a girl undergoing treatment as she visits schools and playgrounds with Springman, a character who lives inside a mattress. In the closing scene, the girl and Springman share a high five — conveying the message that each purchase translates into support for child patients.