Hyundai Green Food buys 100 tons of Taean green onions to boost domestic farm consumption

Hyundai Green Food announced Monday it is launching the "Mat-Daeum Project," a regional community campaign, in partnership with Taean-gun, South Chungcheong Province.

The campaign, conceived by Hyundai Green Food to promote domestic agricultural and fishery products and encourage consumption, began in July last year with sea-breeze potatoes from Seosan, South Chungcheong Province. The company has since sourced sweet potatoes from Muan-gun, South Jeolla Province; radishes and cabbage from Chungju; and carrots and garlic from Jeju, among other premium produce from across the country. Including the latest Taean green onion purchase, cumulative procurement has reached 982 tons.

Hyundai Green Food will use the Taean green onions at more than 600 institutional cafeterias nationwide through next month. The company has developed new menu items — including Nagoya-style green onion miso pork cutlet, green onion kimchi broth dakgalbi and fried green onion jang-style noodle soup — and expects to serve roughly 100,000 meals over two months. During the same period, the company will also expand the use of Taean-grown green onions across its restaurant brands.

Meanwhile, Hyundai Green Food has operated the "Youth Four Seasons Project" since 2022, supporting young farmers by selling their domestically grown produce through Hyundai Department Store food halls and the company's official online store, Greeting Mall, to help expand their sales channels.