Didier Dubot, a brand operated by Sejung, announced Monday it is launching a new lineup of lab-grown diamond necklaces for the summer season.
Lab-grown diamonds share the same chemical composition and structure as natural diamonds but come at a lower price. Didier Dubot selects only stones with superior color, clarity and cut, and engraves its brand mark on the girdle of each stone.
The flagship "Miss. Doux Lab Diamond Necklace," released in the first half of this year, has maintained steady popularity since its debut. The piece features lab-grown diamonds in three colors — green, yellow and pink — set with delicate craftsmanship. The "Miss. Doux Necklace" and the bestselling "Miss. Doux Double D Necklace" are also considered essential pieces for summer styling.
The brand recently introduced a silver necklace that adds a 0.1-carat lab-grown diamond to its iconic "Double D" design. The signature design paired with the diamond's distinctive brilliance drew a strong response immediately upon release.
"We hope customers complete their summer look by wearing our necklaces, which pair Didier Dubot's sensuous designs with the unique sparkle of lab-grown diamonds," a brand official said.
spa@heraldcorp.com