Food, Fun and Festivities Await at Myongji University Alley Shopping Street in Seodaemun-gu

The Namgajwa 2-dong community office in Seodaemun-gu announced that the "3rd Play, Shop" festival, organized by the Myongji University Alley Shopping Street Merchants' Association, will be held from 3 p.m. to 10 p.m. on July 4 at the plaza in front of the dong community center.

Held under the catchphrase "The Night the Alley Gets Delicious," the festival is designed to energize the local commercial district and foster community spirit, offering residents and visitors a range of activities and benefits.

Customers who spend 30,000 won (about $20) or more at participating businesses between June 25 and July 4 will receive a 10,000 won Onuri gift voucher on the day of the event upon presenting their purchase receipts. The voucher is limited to one per person, though receipts from multiple participating businesses may be combined.

A "Grab the Gold Bar" prize draw will also be held for customers who spend 30,000 won or more, adding an extra layer of excitement for participants.

The resident singing contest is open to all local residents, with applications accepted by text message until noon on July 4. Side events including an "Alley Snack Fair" and a "Stamp Mission" challenge are also expected to draw strong interest.

Kim Chang-min, chairman of the Myongji University Alley Shopping Street Merchants' Association, said he hopes many people will come out and enjoy the "Play, Shop" festival, where residents and merchants come together to breathe new life into the local commercial district.

Kim Yun-jeong, head of Namgajwa 2-dong, said the local commercial district is "the economic community closest to residents' everyday lives and a precious community asset," adding that the office will continue to actively support the revitalization of alley commerce and the development of the local community.

For more information about the event, contact the Namgajwa 2-dong community center.