29CM's Iguhome Seongsu marks first anniversary with 1.2 million visitors

Iguhome Seongsu, the lifestyle concept store operated by Musinsa's 29CM, has surpassed 1.2 million cumulative visitors in its first year since opening, the company announced Monday.

29CM opened Iguhome Seongsu on Yeonmujang-gil in Seoul's Seongsu-dong on June 20 last year, positioning it as a "curated shop of tastes." The store drew a strong international following, functioning as a global antenna shop. Foreign customers accounted for an average of 56 percent of total sales over the most recent three months, from March through May.

Over the past year, fashion accessories such as pouches and keyrings led all product categories with a 25 percent share of sales, followed by kitchenware including bowls and cups at 24 percent, stationery at 16 percent and home fabrics at 11 percent.

Building on the flagship's success, 29CM opened a second Iguhome Seongsu location in January, expanding into food and beverage. On June 19, the company introduced Danish design brand HAY on the second location's below-ground floor.

To mark the first anniversary, 29CM is running a promotional event through June 28, offering discounts of up to 50 percent on popular fashion and home items including the Ilkwang Bulb Snowman8 portable light and Aeiou pouches, along with a lucky draw and gifts with purchase at select spending thresholds.