Lotte Mart launches large-scale ESG campaign in Vietnam

Lotte Mart said it ran a large-scale ESG (environmental, social and governance) campaign in Hanoi, Vietnam, from June 17 to June 20.

The campaign opened with "Good Today," a project supporting children from vulnerable households. Lotte Mart employees visited Hien Van Elementary School in Bac Ninh Province, where they built flower beds, repaired aging facilities and painted murals. The company also donated 17 educational computers. Around 200 children from disadvantaged backgrounds took part in Korean traditional fan-making classes and coding lessons.

The retailer also organized "Global Bridge in Vietnam," a program designed to help South Korean small and medium-sized enterprises break into overseas markets. Held in conjunction with the local trade fair "Beauty Summit 2026" at the L7 Hotel and convention center in Hanoi, the event drew 20 South Korean SMEs in the food and beauty sectors. One-on-one export consultations — attended by Lotte Mart Vietnam's merchandise directors and local retail buyers — generated 21.4 billion won (about $13.9 million) in export consultation deals.

On the final day of the campaign, Lotte Mart held "RE:EARTH," a public plogging event along West Lake in Hanoi. Around 200 Vietnamese citizens joined the secretaries-general of the World Wide Fund for Nature offices in South Korea and Vietnam, along with officials from Vietnam's Ministry of Agriculture and Environment, to walk roughly 6.5 kilometers around the lake and collect about 4,000 liters — approximately 300 kilograms — of trash.

Lotte Mart currently operates 63 overseas stores, including 15 in Vietnam and 48 in Indonesia. After introducing its integrated ESG campaign in Indonesia last year, the company expanded the initiative to Vietnam this year. "We will continue to leverage Lotte Mart's global infrastructure and overseas business capabilities to deliver sustainable management practices," said Kim Beom-chang, head of the HR Innovation Division at Lotte Mart & Super.