Hansung Motor names broadcaster Jin Dal-rae as brand ambassador

Hansung Motor, an official Mercedes-Benz partner, has named broadcaster Jin Dal-rae as its brand ambassador to expand customer engagement through digital content and events.

The company announced Tuesday it had signed an official brand ambassador agreement with Jin.

Jin is affiliated with SBS Sports and has hosted programs including "SBS Golf Academy" and the professional baseball show "Baseball S." Through sports commentary and program hosting, she has built a reputation for clear delivery and trustworthy communication.

The agreement is part of Hansung Motor's push to strengthen digital communication with customers. The company has been expanding content and customer programs across its online channels, with a focus on making the brand experience more accessible.

As brand ambassador, Jin will take part in producing a range of digital content, introducing Mercedes-Benz vehicle experiences, brand stories and customer benefits, while also supporting customer communication through online channels.

She will also play a role at customer events, engaging directly with attendees at brand events and customer programs hosted by Hansung Motor.

"I am delighted to join Hansung Motor as its brand ambassador — a brand that has long been loved by so many customers," Jin said. "I will do my best to communicate the value of the Hansung Motor and Mercedes-Benz brands, and their differentiated customer experience, in a warm and approachable way through digital content and various customer programs."

Hansung Motor operates Club Hansung, a customer membership program that offers vehicle maintenance and repurchase benefits as well as programs in sports, culture and lifestyle. Jin is expected to participate in Club Hansung customer events and major brand programs going forward.

"Together with Jin Dal-rae, we plan to present a variety of content that lets customers experience our brand more easily and naturally," CEO Kim Marco said. "We will continue to expand our customer touchpoints through digital communication and customer programs."