Korean golf brand Volvik will open an experiential brand zone at The Hyundai Seoul in Yeouido from Wednesday through July 12.
The pop-up will spotlight the brand's all-day, day-and-night golf balls — the Vivid Lumina and Exia Lumina — timed to the summer night-round season, and will also debut a new UV Glow Pouch designed to maximize the glow performance of the Lumina line.
The Lumina series combines Volvik's signature color technology with glow and fluorescent features, producing a next-generation golf ball suited for play at any hour. The newly introduced UV Glow Pouch charges a Lumina ball in just one minute by absorbing 400nm ultraviolet light, delivering a strong glow effect that enhances the night-round experience.
Visitors to the brand zone can test the Lumina glow balls on a dedicated putting green, and Volvik will offer a range of events and giveaways throughout the run. Starting at noon on July 2, KLPGA professional An So-hyun will hold a fan signing session, and popular golf YouTuber Ganji Pro (Park Sung-sik) will conduct a putting lesson.
Further details are available on Volvik's official website.
yjc@heraldcorp.com
