BMW Group Korea to showcase 13 models at Busan Mobility Show, including new iX3

BMW Group Korea announced Wednesday that it will present 13 models at the 2026 Busan Mobility Show, opening Friday at BEXCO in Haeundae-gu, Busan. The lineup includes a global limited edition model making its domestic debut and the next-generation premium all-electric SAV (Sports Activity Vehicle) "The New BMW iX3."

BMW will anchor its display around the theme "Driving the New Era," with the Korean premiere of the "BMW 7 Series Nero Lusso Edition" — a globally limited run of 135 units that further elevates the presence of BMW's flagship sedan.

Also on display will be seven BMW models in total, including the new iX3 — the first mass-production model from "Neue Klasse," BMW's vision for the future — the "BMW i7 M70 xDrive M Performance Two-Tone Edition," a luxury high-performance all-electric sedan finished in a distinctive Individual two-tone exterior, and the ultra-high-performance flagship SAV "BMW XM Label." BMW had already unveiled the new iX3 domestically on June 18 at the BMW Driving Center on Yeongjongdo, Incheon, and launched sales.

MINI will exhibit four vehicles under the theme "Every MINI Is a Collectable Story," headlined by "The All-Electric MINI JCW Aceman" — the first all-electric model from the high-performance JCW brand — alongside "The All-Electric MINI JCW Summer Edition," infused with a vibrant summer sensibility, and "The All-Electric MINI Cooper SE Paul Smith Edition," created in collaboration with legendary British designer Paul Smith.

BMW Motorrad will display two models under the theme "Toward the Next Limit": the "BMW M 1000 RR," a high-performance super sports motorcycle that defines the brand, and the "BMW M 1000 R," a high-performance roadster engineered to maximize dynamic riding performance.

"The Busan and South Gyeongsang region is one of the most important markets for BMW Group," said Han Sang-yoon, president and CEO of BMW Group Korea. "We have prepared a diverse range of models so that our loyal customers can enjoy an even richer brand experience while also getting a firsthand look at the future vision and innovative technology BMW Group has in store."