Hyundai Engineering announced Thursday that "Plan Bee Honey," produced at urban beekeeping gardens the company established to restore city ecosystems and support the self-reliance of marginalized groups, has reached 1,000% of its crowdfunding target.
The crowdfunding campaign launched on the Naver HappyBean platform on May 20 to mark World Bee Day and runs through June 27. All proceeds will be donated to the Justpeace Foundation and reinvested as vocational training costs and self-reliance support funds for people with borderline intellectual functioning.
Hyundai Engineering has been developing urban beekeeping gardens called "Plan Bee Garden" through its corporate social responsibility program "Gift House Plan Bee," in partnership with the Justpeace Foundation and Urban Bees Seoul. Plan Bee Honey is harvested from Plan Bee Garden No. 1, established last year at Bukseoul Dream Forest in Gangbuk-gu, Seoul, and Plan Bee Garden No. 2, which opened in May at Boramae Park in Dongjak-gu.
Through the Plan Bee project, the company works to protect honeybees losing their habitats to climate change while providing urban beekeeping vocational training to people with borderline intellectual functioning who fall outside the welfare safety net. The number of participants in beekeeping management and vocational training at Plan Bee Garden has grown from 10 last year to 20 this year.
"We plan to expand urban habitats to a total of three sites by 2027, consistently supporting biodiversity conservation and the self-reliance of marginalized groups," a Hyundai Engineering official said.
Meanwhile, last month Hyundai Engineering opened an in-house pop-up store in partnership with Goodwill Store, a social enterprise supporting the self-reliance of people with developmental disabilities, continuing a decade-long commitment to inclusive management.
lucky@heraldcorp.com
