SSG.com launches 'ultra-easy home meal' project to compete on price and convenience

SSG.com announced Friday it is fully launching its "Ultra-Easy Home Meal Project," an initiative linking ready-meal promotional events, short-form content and exclusive product development.

The project selects featured products based on price competitiveness, cooking convenience and taste, introducing a new lineup every two weeks.

Each round will be accompanied by a short-form video under one minute — dubbed "Ultra-Easy Recipe" — showcasing products that pair well with the featured item along with cooking tips.

SSG.com also plans to develop exclusive products in collaboration with E-mart, focusing on price, quality and cooking convenience, and will release trend-driven food items as part of the lineup.

The company ran two pilot rounds of the project over four weeks beginning May 25 to gauge consumer demand.

The debut product — a 600-gram "slab bread" from Neoldam, priced at around 7,000 won during the promotion — topped bakery category sales for the duration of the event. Sales of "charcoal seasoned chicken," developed with Hullala Charcoal Chicken with a focus on cooking convenience, jumped tenfold compared with the same period just before the promotion.

As the featured product for the current event running through July 8, SSG.com is offering galbi-tang (beef short rib soup) from Samihheon, a 27-year-old traditional hansik restaurant in Busan, priced at around 9,000 won. Members of the SSG7 Club can also earn a 7 percent rewards benefit.

All products introduced through the project are available for delivery to most parts of the country via SSG Delivery, with customers able to choose their preferred date and time.

"Building on the synergy with E-mart, we expanded our curation beyond the 'Ultra-Fresh Discovery Project,' which highlights seasonal produce, to now include ready meals as well," an SSG.com official said.