Daewoo Engineering launches Summit Culture Salon for high-end residential brand residents

Daewoo Engineering & Construction announced Sunday that it has launched Summit Culture Salon, a high-end cultural experience program for residents of its premium residential brand Summit, starting this year.

The company designed the program to give residents of its high-end brand access to cultural benefits and a sense of community pride. Conceived as a private curation program rooted in culture, art and personal taste, it offers expert-led classes in wine, tea and fragrance to help residents discover new interests and engage in refined social exchanges.

The program is organized around three themes: Wine Salon, which offers premium wine comparative tastings and etiquette education; Ritual Tea Salon, where participants sample premium teas from around the world and explore their own lifestyle preferences; and Fragrance Salon, where residents receive a personalized scent diagnosis and craft a custom dal-hangari (moon jar) diffuser exclusive to Summit.

Daewoo Engineering & Construction has also been steadily expanding its Prugio Garden Concert, the flagship performance program under its proprietary residential service brand Pride Up Service (PRUS+).

The Prugio Garden Concert uses landscaped spaces within residential complexes as its stage, presenting high-quality cultural performances — including traditional performing arts, orchestral music, and collaborations with classical vocalists and popular singers — to give residents refined cultural experiences in their everyday lives.

Since its debut in 2022, the Garden Concert has been held 86 times through June this year, establishing itself as a signature cultural service of Daewoo Engineering & Construction. The May 16 concert in the Wirye area went beyond the usual format centered on Prugio residential complexes, becoming an open community event welcoming all Wirye area residents at Wiryechungang Plaza, a public space.

The Western Symphony Orchestra, conducted by Bang Seong-ho, performed alongside singer Cha Ji-yeon, Park Ki-young and soprano Ahn Hye-su. The company plans to continue holding the concert at multiple complexes to further improve resident satisfaction.

"Summit Culture Salon and Prugio Garden Concert are programs that embody Prugio's confidence and philosophy of caring attentively for residents' cultural lives even after move-in," a Daewoo Engineering & Construction official said. "We will continue to expand our differentiated residential services so that residents can experience a lifestyle premium that goes beyond the living space itself."

Meanwhile, Daewoo Engineering & Construction has posted strong results in the urban redevelopment and reconstruction market, securing approximately 2.9 trillion won ($1.88 billion) in project contracts in the first half of this year alone. The company plans to extend its contract-winning streak by targeting major Seoul redevelopment and reconstruction sites, including the Seongsu District 4 redevelopment, Sangdo District 15 redevelopment, and the reconstruction of Mokdong complexes 8, 11 and 14 as well as Sinwol Siyeong.

The company also outlined its management direction for this year — "Challenge for the Future, Hyper E&C" — in its 2026 Sustainability Report, identifying Hyper Safety, Hyper Quality and Hyper Connect as the three core values to realize that vision.