1 billion won in vouchers available Tuesday via Seoul Pay+ app — up to 200,000 won per month at 15% discount; full-year issuance expanded from 2.3 billion to 4.5 billion won to boost local consumption and support small businesses
Gwangjin-gu will issue its "Gwangjin Ddaenggyeoyo" delivery-only gift vouchers in July to ease household financial burdens caused by high prices, stimulate local consumption, and reduce operating costs for small business owners through expanded use of the public online food delivery app.
Starting at 10 a.m. Wednesday, the district will release 1 billion won ($648,000) in vouchers, purchasable through the Seoul Pay+ mobile app. The vouchers carry a 15% discount, with a monthly purchase limit of 200,000 won and a holding limit of 1 million won per person; they are valid for one year from the date of purchase.
The vouchers can be used at Gwangjin-gu restaurants registered on the public delivery app Ddaenggyeoyo. Because the platform charges lower intermediary fees than private delivery apps, it helps small business owners reduce commission costs and secure stable sales while also offering discount benefits to consumers, contributing to a virtuous cycle in the local economy.
Strong resident interest this year prompted the district to significantly expand its issuance volume. In the first half of the year, 1.5 billion won in vouchers sold out entirely. For the second half, the district raised the originally planned 800 million won to 3 billion won, to be issued in stages. The full-year issuance has also grown from 2.3 billion won to 4.5 billion won, allowing more residents to take advantage of the discount.
A cashback event will run alongside the voucher sale: customers who pay through the Ddaenggyeoyo app using Seoul Love Gift Vouchers — including district-level, Ddaenggyeoyo-specific, and metropolitan vouchers — will receive a 5% cashback in Ddaenggyeoyo vouchers. The cashback program runs until the budget is exhausted, with payments issued July 20.
Through expanded public delivery app use and voucher issuance, the district aims to lower the cost-of-living burden on consumers while helping local restaurants grow their sales and maintain a stable operating environment. The district plans to continue expanding the number of affiliated merchants on the public delivery platform to strengthen a mutually beneficial consumption ecosystem in which local spending flows back to small business owners.
"Thanks to the strong interest and participation from residents, we have significantly expanded the issuance of Gwangjin Ddaenggyeoyo delivery vouchers this year," district mayor Kim Gyeong-ho said. "We will continue working to promote the public delivery app so that more residents can enjoy discount benefits and local restaurants receive real, tangible support."
Inquiries about voucher issuance can be directed to the Gwangjin-gu Office's Local Economy Division; questions about purchases should go to the Ddaenggyeoyo customer service center.
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