Musinsa Monster Sale hits record 15.5 billion won in transactions

Musinsa said Tuesday its Monster Sale — the largest annual discount event on its global store — generated cumulative transactions of 15.5 billion won ($10 million), a record high.

The sale ran from June 14 to June 24 across 13 regions worldwide, with total transactions rising more than fourfold compared with the same period last year. On the final day, June 24, daily transactions surpassed 3.2 billion won, the highest single-day figure since the global store launched.

Boosted by the Monster Sale, the global store's monthly transaction volume for June — measured from June 1 through June 25 — exceeded 21 billion won. Japan and the United States together led results, combining for 13 billion won in transactions.

Since 2022, Musinsa has refined its online-for-offline strategy by linking its global store with offline pop-up stores and localized marketing campaigns. The number of brands gaining traction overseas has grown as a result.

During this year's sale, 22 brands — including Ronron and Acam — each recorded transactions in the hundreds of millions of won. Women's fashion brand Flareup stood out, with its Monster Sale transactions jumping more than ninefold year-on-year, a gain of 855 percent.

Domestic beauty brands also posted strong gains. The beauty category's transaction volume during the same period surged 862 percent compared with a year earlier.

"We will continue to strengthen our role as an export support force for partner brands, helping them expand their overseas reach and grow through the Musinsa global store," a company official said.