Home&Shopping holds retail training academy for small-business partners

Home&Shopping held the fourth session of its "Ilsacheonri Academy" at its headquarters in Magok-dong, Gangseo-gu, Seoul on Sunday, the company announced Monday, offering practical retail training to small and medium-sized enterprise partners.

The Ilsacheonri Academy is a co-growth education program Home&Shopping has run since 2024 for small and medium-sized enterprises. It targets companies with competitive products but limited experience in TV home shopping, walking them through the practical steps required to list products and sell on air.

The fourth session was open to partner company representatives selected for the Ilsacheonri project. Home&Shopping runs the academy six times a year.

The curriculum covered the structure of TV home shopping and the sales process, product quality standards and preparation, broadcast review compliance guidelines, logistics and delivery system setup, and customer service strategies. The session focused on briefing small businesses in advance on the procedures and standards they are likely to encounter before and after going on air.

Following the classroom portion, participants took part in one-on-one mentoring sessions with Home&Shopping's specialist merchandise directors by category. Partners shared difficulties they had encountered during the product commercialization process and received guidance on how to approach their broadcast debut and prepare their products.

The Ilsacheonri project is a market-access support initiative run jointly by the Korea Federation of Small and Medium Business, Home&Shopping and local governments to help regional small and medium-sized enterprises break into TV home shopping. Its core aim is to give companies with strong products but limited distribution networks the opportunity to sell on air.

"This training was designed to strengthen the practical skills that small-business partners need most on the ground and to reduce trial-and-error during the broadcast sales process," a Home&Shopping official said. "We will continue to support the outstanding small businesses discovered through the Ilsacheonri project so they can establish themselves in the home shopping market."