KT Membership wins national service award, expands customer benefits with July program

KT Corp has won the grand prize in the telecom membership category at the 2026 National Service Awards. To mark the occasion, the company is launching a participatory customer event and a July rewards program to expand customer benefits.

KT Membership received the top prize in the telecom membership category at the 2026 National Service Awards, organized by the Institute for Industrial Policy Studies and sponsored by the Ministry of Trade, Industry and Energy and the Ministry of SMEs and Startups, among others. KT Corp's all-in-one platform for small-business owners, Sajangiji, also won the grand prize in the small-business store management solution category.

KT Corp said KT Membership has established itself as a service that delivers tangible benefits in customers' daily lives, crediting a range of partnership perks, personalized services and membership activation programs for raising customer satisfaction and driving service innovation.

Sajangiji is an all-in-one platform for small-business owners that integrates store management tools — from sales analysis and attendance tracking to startup information — along with KT Corp's store solutions, all within a single app. It also offers AI-powered promotional image creation, store-tailored music recommendations and business coaching. The service attracted 100,000 subscribers within one year of its launch.

To celebrate the award, KT Corp has prepared a participatory customer event structured as a preference balance game in which customers choose their favorite benefits and brands. The company plans to incorporate customers' selections into future membership benefit planning.

All participants will receive a Daiso gift voucher and a dining discount coupon, and some customers will be selected by lottery to receive a premium accommodation voucher. The event runs through the KT Membership app from July 2 to July 14.

KT Corp is also continuing its customer rewards program in July. Running from July 1 to July 15, the program is themed around summer and features popular seasonal snacks such as ice cream and sparkling water, as well as summer essentials including electric fans and cooling pads. Customers across all membership ratings can choose one of two offers: a 50 percent discount at Baskin-Robbins (up to 5,000 won), or a 5,000-won discount at Shopping Lounge with free delivery.

The "Daldal Hyetaek" (sweet benefits) lineup centers on popular brands with high everyday utility in dining and cafe categories. Customers can choose from benefits at Paul Bassett, Crystal Jade & The Kitchen Il Forno, VIPS, Domino's Pizza and Mega MGC Coffee.

"KT Membership continuously refines its benefits based on customer participation," said Kang I-hwan, head of KT Corp's customer service division. "We plan to keep reflecting customer choices and feedback in our actual services to enhance the value customers experience."