BBQ Chicken ranks 21st in Korea's top 100 brand index

First chicken franchise to crack top 30 in 2019, holding the position for 8 consecutive years

About 800 stores in 57 countries as growth continues across the Americas, Asia and Europe

BBQ's Masdebal Plaza location in San Pedro Sula, Honduras [Genesis BBQ Group]

Genesis BBQ Group announced Wednesday that BBQ Chicken ranked 21st overall in the second-quarter 2026 edition of Brandstock's "Korea's Top 100 Brands" index.

BBQ first broke into the top 30 among chicken franchise brands in 2019 and has since climbed to 21st place in the second quarter of this year, maintaining a top-30 position for eight consecutive years. It remains the only chicken franchise brand to appear in the top 100.

BBQ's global consumer sales based on point-of-sale data grew from about 300 billion won ($195 million) in 2023 to 400 billion won in 2024 and 450 billion won in 2025. The company currently operates about 800 stores across 57 countries and continues to expand in key markets including North America, Latin America and Asia.

The "Korea's Top 100 Brands" ranking is a brand-value index developed by Brandstock using its proprietary BSTI (BrandStock Top Index) model. The BSTI combines a brand share price index generated through a simulated stock market with a consumer survey index drawn from a nationwide poll, producing Brandstock's own brand-value assessment.

andy@heraldcorp.com