Government and business groups partner to revitalize regional economies
100 travel experts to select themes in participatory project
Public vote open on 'Corners of Korea' website
Summer accommodation discounts offered through lodging sale festival
On-site prize events held for visitors
The Korea Tourism Organization is combining accommodation discounts with a landmark discovery project to boost domestic travel this summer.
The organization will take part in the "Exciting K-Vacation: Smart Domestic Travel Campaign" event at the Mulbit Stage Plaza in Yeouido Han River Park on Saturday, promoting summer travel programs including the "Korea Landmark Discovery 100×100 Project" and the 2026 Korea Summer Lodging Sale Festival.
The K-Vacation campaign, running under the slogan "Travel close, heat up the domestic economy," is jointly hosted by the Korea Enterprises Federation, the Korea Tourism Organization and the Korea Fishing Village and Fishery Harbor Agency. It follows an MOU signed last November among four government ministries — the Ministry of Interior and Safety, the Ministry of Culture, Sports and Tourism, the Ministry of Agriculture, Food and Rural Affairs and the Ministry of Oceans and Fisheries — and six business groups including the Korea Chamber of Commerce and Industry, aimed at revitalizing regional economies and domestic tourism. The campaign will run a range of programs to showcase the appeal of local destinations.
On the day of the event, the Korea Tourism Organization will promote travel benefits including the Lodging Sale Festival and encourage public participation in the 100×100 Project vote. The project has 100 travel experts select 100 travel themes, with the public then voting to identify 100 notable destinations for each theme. Participants who vote and verify their participation will receive prizes such as magnets, keyrings and picnic mats. Visitors can also take part in other domestic travel programs on-site, including the Korea Enterprises Federation's stopwatch event "Grab 8 Seconds and Head to All Eight Provinces" and a fishing village workcation program run by the Korea Fishing Village and Fishery Harbor Agency.
Kim Seok-il, head of the domestic travel promotion team, said he hoped the campaign — bringing together the government, the business community and public institutions to promote domestic travel — would give more people the opportunity to enjoy a domestic trip during the vacation season.
Online voting is now underway. The public can cast ballots for the 100×100 Project through the "Travel Month" section of the "Corners of Korea" website. Voting runs through July 10, and the 100 destinations selected under each of the 100 themes will be used to further drive domestic travel this summer.
terry@heraldcorp.com
