Samlip's Pokemon Bread series tops 10 million packs sold in 50 days

Samlip said its Pokemon Bread series, launched to mark the franchise's 30th anniversary, surpassed 10 million packs sold in just over 50 days.

That figure is more than seven times the average sales volume for a new Samlip bread product. Existing Pokemon Bread items also saw average sales rise 1.5 times after the company added 30th-anniversary collectible stickers to their packaging.

The top-selling product was the Venusaur Vine Whip Salty Caramel Roll, which accounted for 22 percent of total Pokemon Bread sales. The Charizard Fire Blast Nuclear Buldak Pang, reflecting the spicy-food craze and social media trends, has also proven popular. A collectible sticker book featuring Venusaur and Charizard designs, released alongside the new lineup, sold out within one minute of going on sale across Kakao, Naver and KREAM.

Samlip has since launched three additional products: the Dragonite Bulgogi Focaccia Pizza, the Psyduck Pepperoni Focaccia Pizza — both made with focaccia dough cold-fermented for 12 hours — and the Pikachu Pure Milk Pudding. "We will continue to introduce products that resonate across generations," a Samlip official said.