Yoajeong launches 'Oltoshshot,' a tomato-olive oil stick shot to take before dessert

Yoajeong announced Wednesday the launch of Oltoshshot, a new stick-type product that combines organic tomato juice and extra virgin olive oil.

The brand also unveiled a new slogan — "One bite of Oltoshshot before Yoajeong!" — as part of its brand campaign "Stay HIP. Love yourself."

Yoajeong said the launch goes beyond a simple menu expansion, aiming to propose a healthy daily routine in which customers take care of both taste and nutrition before enjoying a dessert.

Oltoshshot contains just two core ingredients: organic tomato juice and extra virgin olive oil sourced from Spain. The product has received organic processed food certification and Hazard Analysis and Critical Control Points (HACCP) certification, ensuring safety throughout the manufacturing process.

The product is portable and suitable for consumption on an empty stomach. It can be paired with a variety of foods such as salads and bread, or taken as a light sip before enjoying yogurt ice cream.

"Oltoshshot will serve as an opportunity to introduce a new health routine into dessert culture," a Yoajeong official said. "We plan to continue offering differentiated menu items that let customers enjoy both taste and health in their everyday lives."

Meanwhile, Yoajeong is running a delivery review event starting Wednesday to mark the launch. Customers who place an order and leave a review will receive one packet of Oltoshshot free of charge, on a first-come, first-served basis.