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Paul Bassett opens Gangnam branch near Sinnonhyeon Station

by
Kim Jin
Published : July 1, 2026 - 10:35:59
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Limited menu featuring premium geisha beans also on offer

Paul Bassett's new Gangnam branch, located near Exit 6 of Sinnonhyeon Station (Maeil Dairies)
Paul Bassett's new Gangnam branch, located near Exit 6 of Sinnonhyeon Station (Maeil Dairies)

Paul Bassett, a coffee brand operated by Maeil Dairies affiliate M's Seed, will open its Gangnam branch near Exit 6 of Sinnonhyeon Station on Thursday.

The new location will occupy the first and second floors of the Korea Asset Management Corporation building, offering a curated selection of coffee, desserts and baked goods. The branch will also carry limited-menu items — the Geisha G Blend Lungo and the Geisha G Blend Caffè Latte, as well as a Nutella ice cream — alongside geisha beans served through Paul Bassett's signature lungo and latte offerings.

"We put together a menu with a sharp sensibility to match the young customer base in this area," a Paul Bassett official said. "We will offer a distinctive experience through Paul Bassett's signature items and limited-menu selections."


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This content was produced with the assistance of AI translation services.

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