Shinsegae department store brings Japanese fresh doughnut brand I'm Donut to Gangnam

Shinsegae department store has unveiled I'm Donut, a Japanese fresh doughnut brand, at the Sweet Park on the first below-ground floor of its Gangnam store.

I'm Donut is a fresh doughnut brand built around the philosophy of Japanese chef Hirako Ryota, with each doughnut mixed and fried by hand in the store. The doughnuts feature a crispy exterior and an airy, pillowy interior.

The Gangnam store carries signature items including the I'm Donut Original (2,600 won), the Fresh French Cruller (2,900 won) and the Pistachio Cream (4,800 won), along with two Gangnam-exclusive offerings — the Baked Vanilla Choco (4,200 won) and the Hojicha Chocolate (3,600 won).