Budweiser teams up with DJ Didi Han for Tomorrowland set

Budweiser is joining Korean DJ and producer Didi Han on her journey to Tomorrowland, the world's largest EDM festival.

Held in Boom, Belgium, Tomorrowland is widely regarded by electronic music fans as a bucket-list festival. Budweiser has been an official partner of the event since 2016.

Didi Han is the only Korean DJ on this year's Tomorrowland lineup and will perform on the House of Fortune by JBL stage on July 24. She is the second Korean artist Budweiser has supported onto a global stage at the festival, following 250, who performed there in 2023.

Didi Han began her career in Seoul's underground music scene and is now based in Paris, performing across Europe and Asia. She built her international profile through French indie label Roche Musique and in 2017 appeared on the Seoul edition of Boiler Room, a global music platform, in partnership with Budweiser. Before her Tomorrowland appearance, she will meet domestic fans at Early Bud, a music party at Tartine in Itaewon, on July 19.

Meanwhile, Budweiser has been expanding its music presence in South Korea through its own platform BUDXBEATS, three consecutive years of participation in the World DJ Festival, collaborations with the DMZ Peace Train Music Festival and THE AIR HOUSE, and the daytime urban music party series Early Bud.

"This performance will be a meaningful moment where a Korean artist's sensibility meets music fans around the world," said Park Sang-young, senior vice president of high-end brand marketing at OB Beer. "We will share the experience of being on a stage that captivates the entire world with fans both at home and abroad."