Pascucci launches summer granita campaign

A model presents Pascucci's summer products — the "Berry Berry Yogurt Granita" and "Berry Berry Banana Granita" — at the coffee chain's Centro Seoul branch in Jung-gu, Seoul, on Sunday.

Pascucci is running a range of promotions centered on its signature summer menu item, the granita. The campaign also features collaborative artwork with Australian artist Mulga as part of its summer push.