Handsome launches QR-based 'Store Talk' feedback channel across its stores

Handsome, a fashion subsidiary of Hyundai Department Store Group, announced Tuesday it has launched "Store Talk," a QR code-based customer feedback channel across its stores nationwide.

Customers can scan a QR code placed at checkout counters or on shelves at more than 1,300 stores carrying Handsome's 45 brands — including Time, Mine and System — and leave feedback directly from their smartphones without logging in. The process cuts out the identity-verification steps required at call centers or online customer service portals elsewhere in the domestic fashion industry.

Handsome ran Store Talk as a pilot from January through June, collecting 812 pieces of customer feedback — more than five times the 152 received in the same period last year. Positive reviews rose particularly sharply, climbing to 558 from just 22 a year earlier, a roughly 25-fold increase.

The company plans to incorporate the feedback gathered during the pilot into its store operations. It will launch a campaign sharing standout service examples across all stores and will introduce a customer appreciation program that rewards shoppers who submit innovative service ideas with thank-you gifts.

"We will continue to offer products with differentiated designs as well as authentic customer experience content, reinforcing our position as a style creator that brings beauty to our customers," a Handsome official said.