Hanwha Life offers free 5-minute mobile brain health check

Hanwha Life Insurance announced Tuesday it will offer a free mobile brain health screening service, called "Gieok Kok Kok," to customers with high demand for dementia coverage.

The move follows the insurer's Wednesday launch of Hanwha Life H Dementia Care Insurance, a product designed to broaden coverage accessibility at affordable premiums with an expanded range of simplified underwriting options. With the addition of the self-check service, Hanwha Life said it aims to take a proactive approach to tackling dementia.

Developed in partnership with Emocog, a digital cognitive health company, the service is a mobile test that lets users check their brain health in under five minutes without downloading an app. The test asks users to recall and identify words belonging to specific categories, or to quickly match symbols to corresponding numbers. Customers who wish to use the service can request an access link from their insurance agent.

Dementia specialists and researchers helped develop the test, which focuses on key cognitive indicators including memory and executive function. Results are analyzed and scored using Emocog's assessment algorithm, allowing users to compare their scores against peers their age. A personalized lifestyle guide tailored to the user's current condition is also provided.

On Wednesday, Hanwha Life signed an MOU with Severance Hospital to build a dementia care solution, launching an effort to develop an integrated dementia response model linking prevention, diagnosis, treatment and coverage.

"This service goes beyond post-diagnosis coverage to deliver the tangible benefit of early detection and prevention," a Hanwha Life official said. "We will continue to offer diverse support to help our customers maintain healthy daily lives, in line with society's broader efforts to overcome dementia."