Fila Underwear's 'Lovers' line surges 277%, tops 100,000 units sold

Fila Underwear's 'Lovers' line has grown 277 percent year-on-year, surpassing cumulative sales of 100,000 units, the company announced Wednesday.

The line has struck a chord with women consumers in their 20s and 30s through two trending styles: "sagging" fashion, which exposes the underwear waistband below the hemline, and the layered look, which pairs thin innerwear straps with outerwear. With delicate lace detailing and bold colorways, the Lovers line has placed itself at the center of both trends. It has also climbed to the top of popularity rankings on major online platforms including Musinsa, Zigzag and 29CM.

The Lovers line combines soft Tencel fabric with fine lace detailing. All styles feature a no-wire design for a lightweight fit. The lineup includes three bra styles, three panty styles and one camisole, available in seven colors — white, black, pink, mint and navy, among others. New colorways are planned for the 2026 fall/winter season.

To sustain its growth, Fila Underwear has introduced a new line called "Ponybell," distinguished by a subtle vintage floral pattern and pointelle detailing with an eyelet texture. The lineup comprises three bra styles, three panty styles and one built-in cup tank top. The brand plans to expand into homewear for the 2026 fall/winter season, adding items such as long-sleeve cardigans and pants.

An official from Misto Korea, which operates the Fila Underwear brand, said the Ponybell line has drawn strong early interest thanks to its vintage sensibility. "We will continue to strengthen our women's underwear lineup with designs that are both trendy and practical," the official said.