Clubd Oasis, a premium water park in Haeundae, Busan, announced Wednesday it will hold the Summer Oasis Festival during the peak summer season, offering programming tailored to the lifestyles of different generations.
The festival aims to move beyond a conventional water park model by combining differentiated cultural content matched to the characteristics of customers at different times of day.
During daytime hours, the park will run relaxation- and wellness-focused programs for families and middle-aged and older visitors. Drawing on its existing premium facilities — including the water park, spa, outdoor infinity pool and food and beverage outlets — the venue aims to help guests enjoy a leisurely stay. The park plans to significantly strengthen its spaces and services for families with children and older visitors, with the goal of naturally extending the time guests spend on the premises.
From 4 p.m. onward, the atmosphere shifts entirely to a summer festival aimed at younger visitors. The lineup includes DJ performances, a nighttime pool party, indie live performances, participatory events and a solo-matching program. The park also plans to collaborate with influencers, set up photo zones and run social media events to encourage organic online content sharing among younger audiences.
This year, the festival will run as a season-long series rather than a one-off event, with new DJs, performances and themed programs planned each week to give repeat visitors a fresh experience every time. Through the festival, Clubd Oasis aims to evolve from a simple water attraction into an urban leisure complex where performance, culture and relaxation converge, and to steadily build its brand value on the strength of differentiated content.
"Through an all-day content strategy that precisely reflects customer demand at each time of day, we will attract both family visitors and younger guests at the same time," a Clubd Oasis official said. "We will build a virtuous cycle that not only raises per-customer spending and length of stay during peak season, but also drives higher return-visit rates going forward."
Clubd Oasis is operated by Yido, an integrated environmental and real estate management platform company, and is located at Haeundae LCT.
hwshin@heraldcorp.com
