Paris Baguette launches lemon and peach ades for summer

Paris Baguette announced Wednesday the launch of two new ade drinks as its summer beverage lineup.

The Sicilian Lemon Ade uses a lemon base made with lemons from Sicily, Italy, delivering a refreshing citrus flavor. The Peach Ade combines sweet peach with lemon, blending the fruit's naturally fragrant sweetness with a crisp, cooling finish.

The two new products are part of Paris Baguette's "Bap Meokgo Paba Go?" (Have a meal, then head to Paris Baguette) campaign, through which the bakery chain proposes making a post-meal visit to one of its stores a new everyday routine, reflecting the growing consumer habit of stopping at a cafe for dessert after eating.

Paris Baguette has been steadily expanding the campaign by rolling out trend-driven bakery items and beverages, including the recently launched Choco Baguette, Dujjon Tart, Dujjonpop Cake, Butter Jjondduk, Ube Fresh Cream Bread, Ube Latte, Yellow Cheese Pastry and Yellow Cheese Jjondeuk Churros.