Dunamu, Seoul sign MOU to boost youth financial literacy and digital asset education

Dunamu, the operator of cryptocurrency exchange Upbit, announced Friday that it has signed an MOU with the Seoul Metropolitan Government to strengthen young people's economic and financial capabilities and foster a sound understanding of digital assets.

The agreement combines Dunamu's experience in digital asset education with Seoul's youth support infrastructure, focusing on building practical financial skills among young people. The two parties plan to expand their education programs beyond the basics of digital assets to cover topics closely tied to young people's daily lives, including financial fraud prevention, spending habits and asset building.

The signing ceremony, held Thursday, was attended by Yoon Sun-ju, Dunamu's chief brand impact officer (CBIO), and Kim Cheol-hee, the Seoul Metropolitan Government's director of future youth planning, along with other key officials.

According to the "Seoul Youth Statistics" released by the Seoul Metropolitan Government in June last year, about 2.86 million young people between the ages of 19 and 39 live in Seoul, accounting for 30.5 percent of the city's total population. The city has recorded a net inflow of young residents for three consecutive years.

The leading reasons young people move to Seoul — employment (46.4 percent) and education (15.2 percent) — underscore the city's status as a hub for those starting their careers or studies. At the same time, this generation faces significant real-world financial pressures, including housing and living costs.

With that reality in mind, Dunamu and Seoul plan to combine Dunamu's digital asset and future finance education content with the city's youth policy infrastructure. Rather than focusing solely on investment, the program will address asset building, financial fraud prevention, sound spending habits and an understanding of the evolving financial landscape.

Starting in August, "Upclass" sessions will be held at youth centers across Seoul for young residents of the city. The curriculum will cover bitcoin and blockchain, digital asset fraud prevention, various digital asset investment methods, and the expansion of digital assets — from stablecoins to real-world assets (RWA).

A separate event, tentatively titled "Youth Financial Golden Bell," will follow in a quiz competition format. The event will be open not only to pre-registered participants but also to any member of the public who visits on the day. Quiz topics will cover general economic knowledge, financial issues young people should be aware of, and the economic changes being driven by AI.

"Establishing sound financial values during one's youth is critically important, as it shapes a lifetime of asset building," Yoon said. "Drawing on the experience and on-the-ground understanding we have accumulated through running Upclass, we will work actively with Seoul to help young people develop the ability to make their own informed decisions and take action, even in a complex future financial environment."

Kim said digital finance is a vital domain in the society young people will inhabit, making it essential that they develop a sound understanding and healthy financial habits. "Through our collaboration with Dunamu, we will continue to expand effective financial education and content so that young people can respond proactively to a changing environment," he said.