Genesis extends 'Manifesting Marilyn' exhibition in New York through September

Genesis's special exhibition "Manifesting Marilyn," organized to mark the 100th birthday of Marilyn Monroe — a defining icon of American popular culture — is drawing strong attention in New York.

The show has drawn prominent figures from New York's cultural, arts and fashion circles, including Hollywood actor and fashion icon Chloë Sevigny and model-actor Camille Kostek. Riding that momentum, Genesis announced Thursday it would extend the exhibition — originally planned for two months at Genesis House New York, its brand cultural complex, starting June 1 — through September.

Local culture and marketing trade outlets noted that Genesis used the exhibition to reinterpret Monroe's life as a narrative of challenge, innovation and self-realization, weaving that story naturally into the brand's own values to deliver a distinctive brand experience.

MediaPost, a US marketing and advertising trade publication, praised the move, saying "it may seem unusual for an automotive brand to mount an exhibition centered on a famous actor, but it is a meaningful step given that Genesis is a style-focused brand."

DesignRush said the exhibition "guided visitors through six spaces that show how Marilyn engineered her own image, leading them along a carefully constructed logic," adding that "the smartest luxury branding right now does not put the product front and center — and Genesis pulled that off successfully with this exhibition."

Visitors left positive feedback as well, describing the show as "a meaningful experience that deepened my understanding of the iconic Marilyn Monroe," calling Genesis House New York "a sophisticated and trendy space," and praising the "impressive, attentive service" and the "professional and friendly explanations from curators that heightened immersion in the exhibition." Their comments reflected high satisfaction with the show's storytelling and curation.

A Genesis House New York official said visitors showed the greatest interest in "The Headline Room," which reinterprets iconic newspaper articles and images associated with Monroe, and "Marilyn's Office," which explores her as an intellectual innovator. The official added that more than 10,000 visitors actively participated in "New Beginnings Hall" — a space that invites guests to reflect on their own next steps — by leaving personal messages on its interactive screens.

The exhibition also generated strong engagement on social media and in online communities. Exhibition-related content recorded more than 15 million social media impressions during June, the show's opening month, according to Genesis House New York.

The special exhibition was developed in partnership with Authentic Brands Group, which owns the Marilyn Monroe estate. Dana Carpenter, a vice president at Authentic Brands Group, said the company sought to work with brands that genuinely reflect the values Monroe embodied in her life. "Manifesting Marilyn was a meaningful collaboration that brought Marilyn Monroe's creativity, artistry, storytelling and intellect to life in a new and imaginative way," Carpenter said.

During the exhibition period, Genesis House New York's library is also hosting a curated display featuring books from Monroe's personal collection, reflecting her well-known love of reading.

"Genesis House will continue to expand brand experiences that offer inspiration and fresh perspectives to customers around the world, grounded in cultural and artistic content across a wide range of fields," a Genesis official said.

Genesis House New York is the brand's first mixed-use cultural space, located in the Meatpacking District, a hub of culture and the arts in Manhattan. Alongside vehicle displays, it presents a diverse range of cultural content — including exhibitions, performances and fine dining — conveying Genesis's bold and innovative brand spirit in new ways.

Since opening, the venue has continued to introduce cultural content spanning media art, installation art and other genres, steadily cementing its position as one of New York's leading cultural destinations.