Coway partners with Lotte Rental to offer 3.5% cashback on long-term car rentals

Coway has teamed up with Lotte Rental to offer its membership customers cashback on new long-term car rental contracts and discounts on vehicle maintenance.

Coway announced Thursday that it signed a service partnership agreement with Lotte Rental on Wednesday at its headquarters at G-Tower in Guro-gu, Seoul, aimed at expanding customer benefits.

The signing ceremony was attended by Moon Seok-hwan, head of business management at Coway, Kim Myeong-gon, CEO of Coway Life Solution, and Cho Geun-haeng, head of marketing at Lotte Rental.

Under the agreement, customers of Coway and its silver-care subsidiary Coway Life Solution will receive a 3.5% cashback on the contract amount when signing a new long-term car rental agreement with Lotte Rental.

Customers will also be able to access discounted membership subscriptions, mobile maintenance visits and vehicle inspection proxy services offered through Lotte Rental's vehicle management platform "Chabangjeong."

Coway currently provides partnership benefits with 21 companies across health, travel, education and culture through its members-only service "Coway Members Club." The new agreement extends that network to vehicle use and maintenance. The two companies plan to further expand partnership benefits by leveraging each other's customer bases and service capabilities.

"We will broaden cooperation with partners in areas closely tied to customers' daily lives to offer differentiated services unique to the Coway Members Club and enhance customer satisfaction," Moon said.