Cass Lemon Squeeze goes non-alcoholic with new zero variant

OB Beer's Cass brand announced Thursday it is expanding its non-alcoholic portfolio with the launch of Cass Lemon Squeeze Zero, following the earlier release of Cass Zero.

Cass Lemon Squeeze Zero is a non-alcoholic version of Cass Lemon Squeeze, which uses Italian lemon juice. Through a reformulation, the product applies an upgraded alcohol-removal process that brings alcohol content down to 0.00% while preserving the beer's original flavor and characteristic refreshing quality.

It will be available in 355-milliliter and 500-milliliter cans as well as 330-milliliter bottles. The product launches first through online channels, including OB Beer's official smart store and open-market platforms. From August, it will also be available offline at convenience stores, hypermarkets and restaurants.

Cass has been building out its non-alcoholic lineup since launching Cass Zero in 2020, adding products such as Cass All Zero — the first domestic beer to achieve zero alcohol, zero sugar, zero calories and zero gluten — and now Cass Lemon Squeeze Zero. OB Beer holds a 43.5 percent share of non-alcoholic beer sales by manufacturer through May on a cumulative basis, maintaining its position as the No. 1 player in the domestic non-alcoholic beer market.

A Cass brand official said the company will "continue to strengthen its non-alcoholic portfolio to suit consumers' diverse tastes and drinking occasions."