Lotte Home Shopping's K-brand export platform draws shoppers, buyers at LA pop-up

Lotte Home Shopping announced Monday that its K-brand export platform pop-up store, Eeseol, is drawing strong interest from local consumers and buyers in Los Angeles.

The company has been running the K-beauty and lifestyle pop-up at The Grove, one of LA's premier shopping malls, since Friday.

The event is part of an overseas retail expansion program backed by the Ministry of Trade, Industry and Energy and KOTRA. A total of 39 South Korean small and medium-sized enterprises are participating, holding export consultations with local distributors and buyers to generate tangible business results.

Kim Jae-gyeom, chief executive of Lotte Home Shopping, attended the opening ceremony on Friday. "Drawing on more than a decade of know-how from running the Lotte Brand Expo since 2016, and with the full support of the Ministry of Trade, Industry and Energy and KOTRA, we will work hard to help our small and medium-sized enterprises earn greater recognition for their outstanding products in global markets," he said.