Lotte Home Shopping said Tuesday it has created a "small library" in connection with its K-beauty and lifestyle pop-up store at The Grove, a premium shopping mall in Los Angeles.
On Friday (local time), the company delivered furniture and books to the Korean Education Center in Los Angeles and the Korean Cultural Center Los Angeles to support education and cultural programs. The initiative aims to go beyond introducing Korean products and culture by expanding support into education to help spread K-culture more broadly.
The company spent about three months preparing the materials and also donated a range of books, including Korean-language titles and English translations of Korean works. "As global attention to K-beauty and K-culture continues to grow, we will keep providing meaningful support in the areas of education and culture," said Kim Jae-gyeom, CEO of Lotte Home Shopping.
spa@heraldcorp.com
