KT launches Galaxy Z experiential spaces at flagship stores nationwide

KT Corp announced Friday that it is operating special experiential spaces at flagship and regional stores across the country to mark the launch of the new Galaxy Z series.

KT is unveiling dedicated experiential spaces at three flagship stores — KT Onmaji in Gwanghwamun, KT Avenue and Hongdae Add Shop Plus — where customers can try out key features of the new Galaxy Z series. Customers who complete hands-on missions using those features will receive step-by-step rewards.

The spaces are designed to go beyond simple product exhibition, letting customers experience Galaxy Z series features in everyday contexts such as photography and video editing, reading and character content.

Activities include missions using the Galaxy Z Flip 8's Flex Window, as well as shooting and editing experiences with the Galaxy Z Fold 8's Dual Recording and My Fancam functions.

Customers who complete the experiences will receive rewards tied to the Galaxy foldable lineup, including pouches, Jibbitz charms, stand-type keyrings and foldable bags.

KT is also running experience content in partnership with Millie's Library, a digital reading platform. Customers can tap an NFC card to browse recommended content and read on the Galaxy Z Fold 8's screen. At KT Onmaji in Gwanghwamun, KT and Millie's Library will jointly host a "Z Book Talk @ KT Onmaji" program introducing reading experiences and content use cases on the Galaxy Z Fold 8.

At Hongdae Add Shop Plus, KT is operating a "RAON×MINIVE" experience zone and photo zone aimed at customers in their teens and 20s, combining character content with foldable device experiences to help younger customers engage with the products more naturally.

In addition, KT has expanded its demonstration events beyond the Greater Seoul area to regional stores in Busan, Daegu, Gwangju and Daejeon, broadening access to hands-on time with the new devices.

Outside the flagship stores, KT is running demonstration promotions at six regional locations: the Suwon KT Wiz Park store, the Busan Haeundae Jangsan Station directly operated store, the Daegu Dongseong-ro directly operated store, the Gwangju Dagyeong Chipyeong Station store, the Daejeon Telnara Network Dunsan store and the Incheon Songnim Sinhyeon store. Customers can try key features of the new Galaxy Z series at demonstration units inside and outside each store.

The experiential spaces were created in collaboration with Shin Hye-mi (SEENAEME), a graffiti artist and illustrator who is part of KT's Y Artist program. Her characters and artwork appear throughout the spaces and giveaway items to enrich the brand experience.

Kwon Hee-geun, executive vice president and head of KT Corp's sales division, said the spaces were designed "so that customers can directly experience the innovative features of the new Galaxy products and gain a deeper understanding of their value." He added that KT plans to "continue strengthening communication with customers and delivering new customer experiences through differentiated experiential marketing unique to KT."