![Participants pose for a photo at the "Watermelon Day" event held Wednesday at the Seoul Station jjokbangchon (single-room housing district) as part of Hite Jinro's 2026 vitamins package program. From left: a local resident, Seoul Metropolitan Government team leader Lee Sin-ok, Seoul Station Jjokbang Counseling Center director Yoo Ho-yeon, and a Hite Jinro representative. [Hite Jinro]](https://wimg.heraldcorp.com/news/cms/2026/07/24/news-p.v1.20260724.96bb3074ede949c59c483d5b1e2cd44d_P1.jpg)
Hite Jinro announced Friday it is stepping up support to help residents of Seoul's jjokbangchon — dense clusters of single-room dwellings — stay healthy through the ongoing monsoon season and summer heat wave.
The company held a "Watermelon Day" event Wednesday at the Seoul Station jjokbangchon, where employees handed out watermelons directly to residents, checked in on their well-being and offered words of encouragement.
The event was part of the company's "Onggi Warehouse Vitamins Package" initiative, which donates 500 monthly fresh-food packages — made up of seasonal fruits and vegetables — to community pantries in jjokbangchon neighborhoods near Seoul Station, Donuimun-dong, Changsin-dong, Namdaemun and Yeongdeungpo.
Hite Jinro signed a joint cooperation agreement with the Seoul Metropolitan Government in 2013 to protect housing-vulnerable populations and launched the vitamins package program last year.
"The Onggi Warehouse Vitamins Package goes beyond simply providing goods — it is a corporate social responsibility initiative aimed at building a healthier daily life alongside residents," said Jang In-seop, CEO of Hite Jinro. "We will continue to grow together with the local community."
The program runs in partnership with fresh-ingredient startup Mr. Appa, and the company plans to continue providing seasonal fresh food to support the dietary health of jjokbangchon residents.
spa@heraldcorp.com
