Gmarket launches 'Brand Festa' with discounts of up to 40% through Friday

Gmarket said it will run a "Brand Festa" event through Friday, offering exclusive deals on bestselling products from 76 popular seasonal brands.

Featured brands include Daesang, Daesang Welllife, Aestura, Teazen, Ashley, Amore Beauty, Coca-Cola, Paldo, Dong-A Otsuka, Lotte Confectionery and Dodram. Daesang and Daesang Welllife, the anchor brands of the event, will participate throughout the promotional period, while the remaining brands will rotate daily as the "Today's Brand" pick.

Discount coupons of up to 40 percent are available depending on the brand, and some brands are also offering an additional 10 percent benefit for card payments.

A dedicated "Summer Season Pick" section brings together products across eight categories: food, daily essentials, travel, beauty, fashion, bedding, seasonal appliances and season-recommended items.

The food section is divided into "Cool Summer Delicacies," featuring in-season fruits such as melon, peach and plum, and "Beat the Heat Easy Meals," centered on ready-to-eat dishes like samgyetang and soba. Bedding highlights cooling pads and pillows under "Cool Sleep," while fashion is split between "Summer Season Look" — covering short-sleeve T-shirts and shorts — and "Popular Cooling Wear," focused on functional clothing. The beauty section curates soothing skincare products in response to increased sun exposure during summer.

A "Summer Vacation Check-In" section recommends popular domestic accommodations and tour products, as well as travel offerings to Southeast Asia, Japan and China, organized by destination.

Live commerce broadcasts will also air on Gmarket's "G Live" platform — Monster Energy and Paldo on Wednesday, followed by Crown and Dong-A Otsuka on Thursday.

"We have combined brand deals with summer season planning so customers can find the products they need," a Gmarket official said.